Bonuses are an important part of any online bingo site’s marketing plans because bonuses are one of the ways in which the online gambling bingo business attracts new customers and keeps their existing customers.  Bonuses can take different forms. They may or may not involve merchandise. Bonuses can consist of deposit casino bonus or merchandise bonuses. Deposit bonuses are based on the funds the player deposits in his wagering account. These bonuses are usually in the form of a match bonus, where the bingo gambling site deposits a certain percentage of funds to match the player’s deposit. This amount may be 100% or greater and is credited to the wagering account. In most cases it can only be used for wagering and can’t be withdrawn, but the winnings that come from it can be. Subsequent deposits may or may not be matched, depending on the policies of the site.

Deposit bonuses are more or less a sure thing since they are a contest that the player has to win. She just has to follow the rules when making a deposit. Other bonuses are bonuses of merchandise.  With these, the players accumulate points that they can use to redeem merchandise, or they enter contests to be considered for winning prizes of merchandise. There is a chance involved in using points or whatever to enter the contest because the player may not win, whereas the credits to the wagering account are a sure thing. The player must decide which kind of bonus she prefers when she joins a playing site.